Malcolm Gladwell: What we can learn from spaghetti sauce

If you have been following this blog, you would have known that Malcolm Gladwell is an author that i really like. He's the author of "The Tipping Point","Blink" and "Outlier". Once again in this TED talk, he talked about interesting findings of some researcher around.

In the talk, he made a point about the food industry trying to find one single solution to fit everyone in. That point caught my attention as i remembered in one of my research done in my University days where I looked at advertisements in various countries and their implications. I noted that globalization has in fact resulted in the possibility of creating a product for everyone. This is especially true for gadgets etc, however the only thing that is not affected by globalization is the area of food. They are still very much dominated by cultural influence.