OBJECTIFIED

Objectified is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. 

Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential product designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?

What was said in the intro sounded exactly like what i wrote in my thesis ha. This point about user making many assumptions within a few seconds of seeing a product is exactly what the book "Blink" made me realised. How and why they made these assumptions are due to the environment they are in.

I hope they will screen this show in Singapore, but should be pretty impossible as their "Helvetica" film did not make it over here.

[Via Objectified]