Are we in control of our decisions?

A very very interesting talk by Dan Ariely, author of the book "Predictably Irrational". In this video he talks about how our decisions are influence by seemingly harmless options. This points to the fact that we cannot take results from questionnaires for granted. How lousy imitations of apple's product may in fact push apple's sales. To marketing people out there, you can make use of this knowledge to push your products in the next marketing effort. 

What he talks about is kind of related to a book i've read, "The Paradox of Choice" by Barry Schwartz. Very interesting book by the way. It basically talks about the fact that human beings always want more choices, but when given choices they tend not to know what to do.  

*A friend commented that these videos are not really about design. To me, they are about how  human beings behave, how the nature is designed, things we have to know to make better judgement during designing. Anyway be open and you can get insights from everything and everywhere, regardless of your field of profession/study.