Bloom Energy

Yesterday, we witness the unveiling of an eco-friendly fuel cell. It's a product that got a lot of people excited as it generates electricity with only by products like water, heat and some carbon dioxide. To be exact, they operate using Solid Oxide Fuel Cell.

A solid oxide fuel cell (SOFC) is an electrochemical conversion device that produces electricity directly from oxidizing a fuel. Fuel cells are characterized by their electrolyte material and, as the name implies, the SOFC has a solid oxide, or ceramic, electrolyte. Advantages of this class of fuel cells include high efficiencies, long term stability, fuel flexibility, low emissions, and cost. The largest disadvantage is the high operating temperature which results in longer start up times and mechanical/chemical compatibility issues.

Via Wiki

Watch out for this company, they have already been providing these energy servers to big companies like google, ebay etc. Visit their website for more informations.

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Apple

I've been thinking about blogging about Apple for a long long time, the bashing of Apple's product by supposedly "smart" people constantly fuel my intention to talk about what i think apple is about. By the way, I do not think i'm smart, i'm just wondering how those people got there (associated with intelligent) in the first place.

To be continued . . .

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The Third & The Seventh

The Third & The Seventh from Alex Roman on Vimeo.

If what's going through your mind now is "wow amazing photography/videography!", you better think again! Take a look at the video below and you shall be enlightened.

Compositing Breakdown (T&S) from Alex Roman on Vimeo.

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Coconut carrying Octopus!

Improvisation at it's best! But if you think a little further, this is happening because they do not have any more coral reefs and sea plants to hide under anymore. Another interesting thing to note is that the use of coconut actually screws up their camouflaging ability i think. They should be blending with the sand, not the coconut. Blending with the coconut makes them so much more obvious to enemies.

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Barry Schwartz: The paradox of choice

I posted this as a juxtapose to the previous one by MalcolmGladwell. Is more choice always good? I'm a strong believer that it's not. You really only need a few or 1 good one (food like i said can be exempted from this statement). However people around the world probably saw what happened to the food industry and copied it to apply to their own industry. This resulted in the explosion of choices we have today. Most of which are rubbish.

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Malcolm Gladwell: What we can learn from spaghetti sauce

If you have been following this blog, you would have known that Malcolm Gladwell is an author that i really like. He's the author of "The Tipping Point","Blink" and "Outlier". Once again in this TED talk, he talked about interesting findings of some researcher around.

In the talk, he made a point about the food industry trying to find one single solution to fit everyone in. That point caught my attention as i remembered in one of my research done in my University days where I looked at advertisements in various countries and their implications. I noted that globalization has in fact resulted in the possibility of creating a product for everyone. This is especially true for gadgets etc, however the only thing that is not affected by globalization is the area of food. They are still very much dominated by cultural influence.

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BooneOakley's advert

Love the way they actually considered YouTube's environment into this work!

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