Showing posts with label Enlightening. Show all posts
Showing posts with label Enlightening. Show all posts
Wednesday, March 24, 2010
Friday, March 19, 2010
Friday, March 5, 2010
Tuesday, March 2, 2010
Tuesday, December 8, 2009
Barry Schwartz: The paradox of choice
I posted this as a juxtapose to the previous one by MalcolmGladwell. Is more choice always good? I'm a strong believer that it's not. You really only need a few or 1 good one (food like i said can be exempted from this statement). However people around the world probably saw what happened to the food industry and copied it to apply to their own industry. This resulted in the explosion of choices we have today. Most of which are rubbish.
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Malcolm Gladwell: What we can learn from spaghetti sauce
If you have been following this blog, you would have known that Malcolm Gladwell is an author that i really like. He's the author of "The Tipping Point","Blink" and "Outlier". Once again in this TED talk, he talked about interesting findings of some researcher around.
In the talk, he made a point about the food industry trying to find one single solution to fit everyone in. That point caught my attention as i remembered in one of my research done in my University days where I looked at advertisements in various countries and their implications. I noted that globalization has in fact resulted in the possibility of creating a product for everyone. This is especially true for gadgets etc, however the only thing that is not affected by globalization is the area of food. They are still very much dominated by cultural influence.
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Monday, November 30, 2009
Tuesday, November 3, 2009
Wednesday, May 20, 2009
Are we in control of our decisions?
A very very interesting talk by Dan Ariely, author of the book "Predictably Irrational". In this video he talks about how our decisions are influence by seemingly harmless options. This points to the fact that we cannot take results from questionnaires for granted. How lousy imitations of apple's product may in fact push apple's sales. To marketing people out there, you can make use of this knowledge to push your products in the next marketing effort.
What he talks about is kind of related to a book i've read, "The Paradox of Choice" by Barry Schwartz. Very interesting book by the way. It basically talks about the fact that human beings always want more choices, but when given choices they tend not to know what to do.
*A friend commented that these videos are not really about design. To me, they are about how human beings behave, how the nature is designed, things we have to know to make better judgement during designing. Anyway be open and you can get insights from everything and everywhere, regardless of your field of profession/study.
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